West Elm’s Magazine store opening in July West Elm’s Magazine store opening in July Advocate staff report June 21, 2014 Comments West Elm, an upscale retail store that features contemporary furniture designs and other home décor, will open at 2929 Magazine St. at the end of July. The store has been selected as a West Elm Local location, the company said, meaning it will feature about eight Louisiana-based makers of products ranging from art prints and wall hangings to letterpress stationery and tote bags. Featured makers will be from around the state, with many based in the New Orleans area. An 1,899-square-foot second story was added to 2929 Magazine to accommodate the store. West Elm is a subsidiary of Williams-Sonoma Inc., with 51 stores around the U.S. and Puerto Rico, as well as four in Canada, two in Australia and one in the United Kingdom. The New Orleans store is among 12 being added to the chain.